Mobile Wi-Fi plans are data plans that enable you to connect to Wi-Fi hotspots for internet access. These Wi-Fi plans are especially to travelers as they allow them access the internet from whatever location they are in. With the increase in the popularity and subsequently, numbers of iPads and tablets among the population, the need for a mobile Wi-Fi plan has significantly increased. Owners of the tablets and iPads want to be able to use them while they are on the move to browse the internet, access social networks and watch and download videos online. These has triggered new entries into the mobile data market whose aim is to provide cheap but affordable data to its users. An example of such an entry is FreedomPop.

FreedomPop recently launched a low-cost Wi-Fi service that enables users get, for just $5, boundless use of and automated sign-on to 10 million hotspots across the U.S. This came just a while after they launched and started offering free, basic cellular voice and data plans. This Wi-Fi service that can work on a user’s multiple devices was first made available on FreedomPop’s Android app. The CEO and co-founder of the company, Stephen Stokols, said that they had been waiting to get something compelling that ensured the Wi-Fi experience worked like cellular and when they achieved that, they added the Wi-Fi plan to their service. FreedomPop did not specify who provides for its Wi-Fi, but Stokols noted that the service would be provided at retail locations such as Burger King, Best Buy, Starbucks and McDonalds’s. Mr. Stokols also mentioned that this service is an opportunity to cut cellular data bills by half by delivering value despite the carrier the user is on. The service also targets users that have phones that have no connectivity. An MVNO deal enables these that the company has with Sprint, which gives them an opportunity to provide more value to abandoned phones while offering a cost-efficient service.

On May 12, 2015, FreedomPop announced that it was opening up in the UK as a SIM-only service. The service provides 200 minutes of calls, 200 texts and 200MB of data. Free international calling to 60 countries, free services to other FreedomPop users and an allowance to carry forward data to other subsequent months also comes with the deal. The company also announced the launch of Jetsetter, a free roaming data SIM that would launch later in the year. The company partnered with the carrier, Three for its premier commercial offering with the hopes of a second carrier joining in the UK. The company has also signed deals with six other carriers over nine countries. The UK being one of the biggest and most saturated and competitive markets in Europe, the move was bold. However, the CEO sees the move as a growth opportunity for FreedomPop because no one can compete with free.