Based on research that was completed by the Relevancy Group, videos can significantly improve the success of online marketing that is done via email. The attention span of the average online user is short, and that’s why it’s important to generate engagement through videos and multimedia rather than just plain text.

The Relevancy Group estimates that an email ad with a video could double or triple the click-through rates for an advertiser. A video ad creates a much better impression upon a viewer compared to an ad that has only words without any visual content to immediately grab a viewer’s attention. Dr. James McQuivery from Forrester Research has confirmed the old saying that an image is worth a thousand words. If taken literally, he says that such an expression implies that a one-minute video presentation carries the same weight as 1.8 million words.

When it comes to online video marketing, Talk Fusion is a global leader in such a specialty niche. In fact, this agency ranks within the top ten list of the biggest providers of custom Web videos worldwide. Established in 2007 in Florida, Talk Fusion has significantly transformed the digital advertising industry over the years. Bob Reina, who founded the company, remembers how frustrated he was when he couldn’t insert a simple short video clip into an email that was supposed to be sent to a fried via America Online. That simple challenge sparked the idea of optimizing email ads with video content for a global audience.

Talk Fusion has a user-friendly interface for clients who’d like to launch effective email marketing campaigns. The company offers more than 1,000 attractive templates that can be customized with ads for just about any online niche. Many of the templates are mobile-friendly, so they will be properly displayed on the world’s most popular smartphones such as iPhones and Android devices. Talk Fusion also optimizes the email marketing campaigns for social networks and social media channels such as Twitter and Facebook. With analytical tools, advertisers can also enjoy real-time reports and other data about the email ads that contain custom videos.