For those understand fashion and retail, the combination is very appealing and considered one of the most competitive markets out there. Shopping habits are shifting with heavy emphasis on e-commerce, and it takes someone with vast experience and talent to ride with the ever-changing corporate wave.


Susan McGalla has been swimming in the deep end for quite some time now, adding her expertise and vision to major labels that depend on marketing, talent management, product merchandising and the all-important branding for clothing and retail.


Ms. McGalla is well-respected around the nation and more importantly in her hometown of Pittsburgh, Pennsylvania, where she began her steady corporate climb to the top. She held various merchandising management positions at Joseph Horne Company and then moved on American Eagle Outfitters, Inc, where she later served as President of the company. While at AEO, Ms. McGalla developed and launched two American Eagle Outfitters’s start-up brands, aerie and 77 kids. When it came to merchandising and management acuity, she was the right person at the right time.


Ms. McGalla branched out further to Wet Seal, the retail clothing stores which offer casual women’s sportswear and accessories at inexpensive prices and its sister brand Arden B., defining new strategies for both. She became Wet Seal’s CEO in January 2011 and later left to take on a new role as a consulting expert.


It takes more than intelligence and business savvy to excel in the corporate world, especially for women who have had to face the kinds of challenges men seem to be immune to.


Ms. McGalla understands the cut-throat competition and has been able to succeed at a high level, due to her instincts, background, networking capabilities and role model status to other women. She’s a hard worker, pioneer in business, decent person and one with both passion and compassion. When one has the confidence to realize their own potential, then the sky’s the limit, as the old saying goes.


At present, Ms. McGalla is the Director of Strategic Planning & Growth for the NFL’s The Pittsburgh Steelers, LLC. She is also the founder of P3 Executive Consulting, LLC, where she serves as a consultant to the ever-changing fashion industry and offering her knowledge to the financial and Wall Street communities.


Maybe Jack Welch said it best:


“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”