People will follow the blogs of trained physicians because they want useful advice about their health and wellness. They will listen to experts in finance because they want to know how to better manage their money and how they should invest it. These are complicated and yet very practical matters. In the same way, many people turn to Lori Senecal for her expertise in the area of marketing. Lori Senecal works as the Global CEO for the Crispin Porter And Bogusky advertising agency. In this position, she is charged with the expansion of the company, which is ideal for somebody with her insight into branding and marketing. Just as a physician will educate his audience on his blog, Lori Senecal published an article titled Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities at http://www.adweek.com/topic/lori-senecal in which she argues that major corporations borrow branding tips from celebrities.

Design Is More Important Than Function
A first impression is worth a lot. People tend to make their final decision about a product or an individual based on the first impression on adweek.com. That is why politicians will spend so much time on their appearance, meticulously researching how much scuff they need on their shoes to look like a diligent working man without actually ruining the shoes. Similarly, celebrities will hire the most talented hair stylist so that they can be at their best. She suggested that the same principle is applied by corporations on Huffington Post. Apple’s iPhone may not be functionally ideal, but it looks like it would be. That is really all that most people need to make a purchase.

Rising From The Ashes
People want to hear about the lady who went from being a zero to being a hero. Lori Senecal pointed out that it reminds them that there is hope. No matter where they are in life, they can always think that they are not as low as this famed celebrity once was. Celebrities who were not born with a silver spoon in their mouth are an inspiration. If an entrepreneur has a comeback story on Salary, then she should share it.