Christopher Burch states that the fashion industry, just like technology, has seen significant changes over the years. Both of these industries have grown together to create trends that shape the way we see the world. Chris Burch has stated that the way these two concepts work in tandem is fascinating, and provides a glimpse of both the past and present to shine a light on future fashion trends.
When it comes to past and present trends, the 1970s boombox is one of the major inspirations. The stereo was revolutionary, since allowed listeners to carry their music with them. When two-cassette decks were invented, one side of the boombox could be used to play music, and the other side was often used for recording. The boombox became increasingly popular in the 1980s and 1990s, and in the latter decade the Walkman was introduced. A decade or so after the Walkman, the iPod, a much smaller device, was invented. This is an indication that technology and fashion continue to work hand in hand.
Fashion designers take special care to present products to the public that are both attractive and functional. Technology is also finding its way into what is chic, and Dutch fashion designer Anouk Wipprecht states that marrying fashion with technology is like spending time on a playground and experimenting with different elements. She has even created a dress that makes drinks, and another dress that is self-painting.
Designers are also recycling materials to make fashions that the world wants to wear. For example, SegraSegra has recycled bicycle inner tubes to create t-shirts and outerwear, and Emma Whiteside has created a large gown made from radiator copper that has been recycled.
Technology and fashion also work together to create energy. Movement can be converted to electrical energy, and new clothing can create kinetic energy to power devices like mp3s and watches. Currently, Soledad Martin is working on a shoe prototype that will charge phones while the wearer is walking.
Christopher Burch, who has written in fashion and technology advancements often, is the CEO and founder of Burch Creative Capital. He has been an investor and entrepreneur for nearly four decades. Burch is quite informed when it comes to marketing trends, and has even contributed to the success of well-known rands like Poppin, Voss Water and Faena Hotel + Universe. Burch is also a former Guggenheim Capital and Continuum Group board member.