Reputation can make or break a business in the modern age. A study conducted by the World Economic Forum determined that more than 25% of market value can be directly tied to the reputation of corresponding businesses. Yet industry surveys suggest that businesses over all are not equipped to contend with risks to their reputation, including online review management, allowing businesses to control ratings and reviews from customers on external sites.

Considering that roughly half of the world’s population is connected to the Internet in some fashion, and the number is increasing all the time, brand recognition and exposure isn’t an option but a necessity for healthy growth.

With online reputation such an important contributor to positive growth and stability, you’d think that more businesses would take advantage of global trends and exploit the avenues of social media to track and monitor opinion while maintaining business privacy for the purposes of analytical processing and strategy. But it’s not realistic to expect a sole entity to do it all, and to manage a business’ reputation online there are professionals who can help.

Firms like Status Labs work regularly in the realm of online reputation management. The strategies deployed in favor of their clients works to bolster positive public opinion of a business, individual or organization. By managing positive feedback, reviews and media circulation, a strong support system could be put in place to influence potential buyers of products or investors looking to build relations in a particular market.

Enabling clients to reach and engage their prospective audiences, increasing sales and strengthening interaction, while managing their reputation, Status Labs helps businesses tailor their image to better their performance online. This effective public relations strategy helps expose companies to previously untapped markets, allowing for ambitious goals to be met.

Based in Austin, Texas, and operating out of New York and São Paulo, Brazil, Status Labs has lent their expertise in public relations and management to more than 1,500 clients stationed in over 35 countries. Among them are prolific public figures and Fortune 100 brands, taking advantage of Status’ services to reach global acclaim.