CategoryDigital Marketing

White Shark Media’s Success in Digital Marketing

White Shark Media is a digital marketing company that is located in North America (White Shark Media). They specialize in online marketing strategies for small and medium sized businesses. They customize each strategy according to the diverse needs of their customers. It was started in 2011 by a trio of Danish entrepreneurs, who had a ton of experience in marketing strategies. According to the CEO, Alexander Nygart, the goal of the company was to tame the emerging SMB market in the USA They planned to introduce a new service and product to the market, one that was unknown before.

Since then, they have been named by Google as among the fastest growing digital agencies in North America. They attribute their success to their famed cost effective marketing campaigns that provide a first class experience for the customers. The company that was once referred to as a boutique agency, is currently worth about $3-$5 million (white shark media profile).

Thousands of companies in America owe their success to the online marketing solutions and tools provided by White Shark Media. The company also acknowledges that their success has been influenced by their high accountability to all their clients. This has been achieved through methods like keyword-level call tracking, Google Analytics integration, competitive intelligence, and proprietary reporting software.

In 2012, their accelerated growth was recognized by Google. White Shark Media was invited to the Google Headquarters and they were supplied with a support team to influence their growth and grow their customer base more intensively. In July 2014, they were awarded the Google AdWords Premier SMB Partnership. This is a huge privilege since very few companies are selected due to the strict eligibility requirements required. Microsoft in the same way have recognized their growth and have given White Shark Media company the opportunity to be part of the Bing Ads Authorized Reseller program.

The company currently running projects include AdWords Search, Display Advertising, Google Analytics and Bing Ads. White Shark Media currently has more than 150 employees and has expanded to three countries. On its future, the CEO says that their top most goal is customer success with their cost effective marketing strategies. They also are planning to double the size of the company and have more successful partnerships.

Managing Image in the Digital Era

Reputation can make or break a business in the modern age. A study conducted by the World Economic Forum determined that more than 25% of market value can be directly tied to the reputation of corresponding businesses. Yet industry surveys suggest that businesses over all are not equipped to contend with risks to their reputation, including online review management, allowing businesses to control ratings and reviews from customers on external sites.

Considering that roughly half of the world’s population is connected to the Internet in some fashion, and the number is increasing all the time, brand recognition and exposure isn’t an option but a necessity for healthy growth.

With online reputation such an important contributor to positive growth and stability, you’d think that more businesses would take advantage of global trends and exploit the avenues of social media to track and monitor opinion while maintaining business privacy for the purposes of analytical processing and strategy. But it’s not realistic to expect a sole entity to do it all, and to manage a business’ reputation online there are professionals who can help.

Firms like Status Labs work regularly in the realm of online reputation management. The strategies deployed in favor of their clients works to bolster positive public opinion of a business, individual or organization. By managing positive feedback, reviews and media circulation, a strong support system could be put in place to influence potential buyers of products or investors looking to build relations in a particular market.

Enabling clients to reach and engage their prospective audiences, increasing sales and strengthening interaction, while managing their reputation, Status Labs helps businesses tailor their image to better their performance online. This effective public relations strategy helps expose companies to previously untapped markets, allowing for ambitious goals to be met.

Based in Austin, Texas, and operating out of New York and São Paulo, Brazil, Status Labs has lent their expertise in public relations and management to more than 1,500 clients stationed in over 35 countries. Among them are prolific public figures and Fortune 100 brands, taking advantage of Status’ services to reach global acclaim.

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