CategoryAdvertising

Jose can do it all!

Mullen Lowe Brasil’s Jose Henrique Borghi would love to be considered for any writing position, having earned a BA in Advertising at Western Washington University. However, he believes that he has been a writer all his life – one trapped in a marketer’s body. All joking aside, he loves to write as a side hobby to his true calling, a top advertiser for Mullen Lowe.

While in college, he created a writing support group called “The Writer’s Block”. He produced wonderful content and right now is reading up on how to effectively edit fiction. What is your website and blog about? Maybe he can help you with it.

Jose lives in Brazil but travels the world in search of new prospective clients, business strategies and partners. He would like to write for you, provided that the right income opportunity presents itself. He also holds a bachelor’s degree in communication and journalism and is currently attaining a master’s candidate in media. He holds more than three years of experience in content writing and editing. In fact, he’s been writing blogs and eBooks for Hawk Group Media in Austin and Palisade Media in Los Angeles, all from the comfort of his own remote office space: The World Wide Web is a beautiful thing indeed.

For both of these companies, he has effectively ghostwritten some insightful eBooks – of 30,000 words+ each – that are yet to be published on Amazon. The topics of these eBooks ranged from Business & Finance to Travel & Leisure to Cookbooks to Basic DIYs to Landscaping and even Interior Décor. He also writes blogs, SEO content for websites, advertising and copywriting. He can commit more than 40 hours a week to writing since he’s a full-time online employee. Please send him more information about your project.

About Jose Henrique Borghi: http://josehenriqueborghioficial.com/

The Brazilian Ad Agency that Continues to Deliver

Jose Henrique Borghi is the co-founder of the Mullen Lowe ad agency. He is currently the Co-chief executive officer and the chief creative officer of the agency. Borghi said that his interest in advertising was sparked when he saw a presentation of the winners of the Cannes Festival of Advertising. His sister had asked him to go and see the show at the Castro Mendes Theatre. He decided that he wanted to work in the field From that moment.

Jose studied advertising at the University and has held creative roles such as an art director and a copywriter. Mullen Lowe is one of the top three advertising agencies in Brazil today. This can be attributed to the talents of Jose Henrique Borghi. He has lived up to his position as the chief creative officer because of the response that his advertisements have gotten. Borghi has won many awards including 14 Cannes Lions at the festival. Borghi has distinguished himself because of his ability to come up with unique campaigns that have an enormous impact on people. He was the creative director behind Parmalat’s campaign that showed singing stuffed animals. Borghi was approached by CLAUDIA Magazine that is owned by GrupoAbril to develop an advertisement to commemorate International Women’s day. He proved himself by developing a unique advertisement that is relatable to people all over the world.

The ad is based on the 15-second Ad that runs on YouTube at the start of every video. The video contains text that says that a woman in the country will be assaulted in fifteen seconds. The message persists on the screen and the number of seconds changes as time goes. A disappearing message at the bottom says that the person watching the video can wait until the video starts but the woman being abused cannot do so. The video ends by asking everyone who watches the ad to denounce female violence and to fight against it. Borghi said that the video was intended to show women that they should speak out when they feel violated and make a complaint when they are assaulted. Learn More.

The Essential Functions of Advertising

Jose Borghi is one of the leading advertising executives in Brazil. The chief objective of advertising is to spread the word about the products and services your company has to offer. It can be nearly anything from an upcoming performance event you are promoting, a new product you are selling, an activism campaign you are leading, the development of a prevailing platform of services. Whether your promotion takes the form of commercials, print advertisements, handbills, billboards, advertising can bring the good word about your business and products to your customers. Borghi and his ad agency, Mullen Lowe, have years of experience in these promotional aspects of advertising.

Advertising raises your target demographics’ knowledge of products and services with which they may be unfamiliar and educates them about the benefits that they can provide. Advertisers like, Jose Borghi, use their creative experience to create campaigns that spread product awareness internationally. He has worked with several ad agencies that are known worldwide and now leads his own agency in the international advertising market.

Advertising bids your target audience to appraise how your product or service compares to your competitors. Presentations of household cleaning products are a great example of this since they provide convincing visual proof of which product works faster and more effectively tackles stubborn stains. Political ads are one more example of how ads serve up side-by-side comparisons of contenders’ qualifications and voting records for viewers and readers to make educated choices when they are at the polls. These are examples of how an advertiser with decades of experience, like Jose Borghi, can promote awareness, target your ideal demographics, provide comparisons, and retain your customer base over the years. Advertising is essential in today’s market and can set your business apart from even your toughest competitors.

About José Henrique Borghi : https://www.youtube.com/watch?v=CBZUAB2iP5o

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